Sessions 2026

Here you will find an overview of our sessions 2026

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Sports Tech
Tech-Park

Driving Measurably More Stadium Attendance in Women’s Football with Multi-Channel Campaigns

Christopher Brüggemann
Adsquare
Lastname with B
Michael Fritz
Broadaly
Lastname with F
Tech-Park
German
false
Handball
Marketing & Communication
Commercialization
Stage X2

From the Arena to the Screen: Handball Between Traditional Values and Increasing Mediatization

Frank Bohmann
Handball-Bundesliga
Lastname with B
Andreas Heyden
Dyn Media
Lastname with H
Axel Balkausky
ARD
Lastname with B
Henning Feindt
Axel Springer
Lastname with F
Stage X2
German
false
Sports Tech
Commercialization
Tech-Park

The RUN on Running Events

Tanja Spill
GID-Projects
Lastname with S
Sebastian Messerschmidt
Sports Commentator
Lastname with M
Tech-Park
German
false
Sponsorship & Brands
Marketing & Communication
Commercialization
Stage X3

The Agency Model of the Future: Where Sports Can Be a Role Model — and Where There Is Still More to Learn

Kai Rippe
SPORTFIVE
Lastname with R
Dominic Czaja
DOJO
Lastname with C
Robert Zitzmann
Jung von Matt SPORTS
Lastname with Z
Stage X3
German
false
Sponsorship & Brands
Stage X3

Beer and Sports: How Corona, Stella Artois, and More Are Celebrating with Sports Fans

Arnaud Hanset
AB InBev
Lastname with H
Stage X3
English
false
Sports Tech
AI
Tech-Park

More Than Just Service: 1. FC Köln’s AI Chatbot

Ulf Loetschert
LoyJoy
Lastname with L
Merlin Klüver
1. FC Köln
Lastname with K
Tech-Park
German
false
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