Sessions 2026

Here you will find an overview of our sessions 2026

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Football
Digitalization
Marketing & Communication
Stage X1

How Liverpool FC Streamlines Production Workflows to Connect with its Global Fanbase

Andy Fletcher
Liverpool FC
Lastname with F
Paul Strafford
Liverpool FC
Lastname with S
Stage X1
English
false
Sponsorship & Brands
Marketing & Communication
Stage X3

Emotions from the Arena to the Asphalt: Sport as a Growth Driver for Automotive Brands

Michael Manske
Polestar
Lastname with M
Roman Franke
Citroën Germany
Lastname with F
Stage X3
German
false
Sponsorship & Brands
Economy & Society
Stage X3

Women’s Sports Are Not a Trend – How Brands Convey Values Through Gymnastics

Xenia Raad
Ferrero
Lastname with R
Darja Varfolomeev
Rhythmic Gymnastics
Lastname with V
Boris Röder
Ursapharm
Lastname with R
Thorsten Weiß
Deutscher Turner-Bund
Lastname with W
Stage X3
German
false
Digitalization
Sports Tech
Stage X1

Pioneering the Future: Exclusive Presentation of EintrachtTech 2030

Timm Jäger
Eintracht Frankfurt
Lastname with J
Stage X1
German
false
Sponsorship & Brands
Marketing & Communication
Economy & Society
Stage X2

Sport as The Ultimate Brand Playground – Rexona's Winning Game

Emily Heath
Rexona/Sure, Unilever
Lastname with H
Stage X2
English
false
Digitalization
Sports Tech
Football
Stage X2

Smart Money meets Smart Clubs: How Investors and Football Clubs Build the Future of the Game

Ram Parimi
Clara Vista Investment Partners
Lastname with P
Charlie Lambropoulos
Clara Vista Investment Partners
Lastname with L
Stage X2
English
false
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