Sessions 2026

Here you will find an overview of our sessions 2026

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Football
Stage X2

Internationalisation, Innovation, Investments: How US and European Clubs are Planning their Future

Jeff Berding
FC Cincinnati
Nachname mit B
Oliver Bierhoff
FINVIA Sports
Lastname with B
Isabella Thun
Hellas Verona FC
Lastname with T
Fabian Veit
TSG Hoffenheim
Lastname with V
Stage X2
English
true
Digitalization
Ticketing
Tech-Park

The Digital Fan Journey With CTS EVENTIM Sports and simply-X

Jens Brämer
CTS Eventim Sports
Lastname with B
Tech-Park
German
false
Sports Tech
Tech-Park

Adidas Gaming: For the Next Generation of Sports

Thomas Wehner
Adidas
Lastname with W
Tech-Park
English
false
Sponsorship & Brands
Marketing & Communication
Stage X1

More Platform, More Community: How Successful Brands Structure Their Sponsorship Landscape

Manuel Köppl
HAIX
Lastname with K
Tommy Kempert-Gmür
DRAVT
Lastname with K
Oliver Hicks
Just Eat Takeaway
Lastname with H
Stage X1
English
false
Sports Tech
Music & Entertainment
Commercialization
Media
Tech-Park

From Broadcast to Cinematic Live: How Cinema Aesthetics Redefine Live Sports and Events

Thomas Riedel
Riedel Group
Lastname with R
Carsten Voßkühler
Riedel
Lastname with V
Tech-Park
German
false
Sponsorship & Brands
Stage X2

Tech Meets Tradition: How Bitpanda and AC Milan Are Rethinking Sponsoring

Dominik Beier
Bitpanda
Lastname with B
Maikel Oettle
AC Mailand
Lastname with O
Stage X2
German
false
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