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Media Value meets Brand Strategy: How REWE, as a Training Wear Partner, is using a new Tool at BVB
Speaker:
Thomas Joos
Vice President HUB BVB
SPORTFIVE
Lastname with J
Rainer Fischer
Head of Sport Marketing
REWE
Lastname with F
Benedikt Scholz
Director Partnerships
Borussia Dortmund
Lastname with S
About the session:
In this masterclass, we examine how REWE, as the official training wear partner of Borussia Dortmund, strategically maximizes the media value of its partnership. The focus is on activation opportunities and the advantages of training wear partnerships — a marketing tool that is becoming increasingly important.
Language: German
Masterclasse present by SPORTFIVE
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