Sessions 2026

Here you will find an overview of our sessions 2026

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AI
Football
Sports Tech
Media
Digitalization
Floor Y - Masterclasses

AI Game Changer: How HBL & S04 transform Media Relations into Measurable Impact

Marc Siekmann
FC Schalke 04
Lastname with S
Frank Leibmann
DAIKIN Handball-Bundesliga
Lastname with L
Moritz Bartling
Teamnext
Lastname with B
Floor Y - Masterclasses
German
false
Sports Tech
Digitalization
Ticketing
Floor Y - Masterclasses

From Ticketing to Technology – The Next Chapter of Digital Sports

Speakers for this slot will follow shortly
Floor Y - Masterclasses
German
false
Media
Economy & Society
Marketing & Communication
Commercialization
Floor Y - Masterclasses

Olympic Exotics: When New Sports Take Centre Stage

Christoph Holstein
Free and Hanseatic City of Hamburg
Lastname with H
Stephanie Schwartz
Athlete
Lastname with S
Prof. Dr. Jürgen Mittag
German Sport University Cologne
Lastname with M
Moritz Fürste
Hyrox
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Nils Hachmann
Flag Football
Lastname with H
Floor Y - Masterclasses
German
false
Football
Sponsorship & Brands
Floor Y - Masterclasses

Entering the Brand Champions League as an Underdog

Manuel Köppl
HAIX
Lastname with K
Sara Funk
HAIX
Lastname with F
Felix Frey
Rummenigge Sport Marketing
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Richard Werner
Rummenigge Sport Marketing
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Florian Fischer
Hertz6
Lastname with F
Floor Y - Masterclasses
German
false
Football
Floor Y - Masterclasses

Values Communication in Sports: Why a Sports Cooperation works without Sports – The Techniker and FC St. Pauli.

Bruno Kollhorst
Techniker Krankenkasse
Lastname with K
Marco Krebs-Morgenroth
Techniker Krankenkasse
Lastname with K
Martin Drust
FC St. Pauli
Lastname with D
Floor Y - Masterclasses
German
false
Football
Floor Y - Masterclasses

Media Value meets Brand Strategy: How REWE, as a Training Wear Partner, is using a new Tool at BVB

Thomas Joos
SPORTFIVE
Lastname with J
Rainer Fischer
REWE
Lastname with F
Benedikt Scholz
Borussia Dortmund
Lastname with S
Floor Y - Masterclasses
German
false
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20355 Hamburg
https://www.cch.de/en/visit/arrival
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