1
focus topic
300
participants
20+
speakers
2
stages
Know-How. Network. Drive.
One day, one goal: making football marketing smarter. At the SPOBIS Summit “Football,” you’ll meet the people who truly drive the club business – from the first to the third division, from sponsorship and ticketing to merchandising. Look forward to honest behind-the-scenes insights, actionable learnings for your daily work, and plenty of peer-to-peer exchange. 🚀
- Exclusive insights: Best cases, clear learnings, and directly actionable solutions – straight from real football practice.
- Networking with purpose: Meet decision-makers from across the entire football ecosystem and build connections that truly make a difference.
- Interactive formats: Roundtables, fishbowls, live voting – engage directly with leading experts.
- By clubs, for clubs: Practical, modern, immediately applicable content – designed to make your club smarter by tomorrow.
Two stages. Two perspectives. One goal.
The SPOBIS Summit combines overview and depth – with a Main Stage and a Deep Dive Stage.
Main Stage
The Main Stage focuses on overarching topics, current developments, and relevant classifications – offering guidance for the entire soccer business.
Main Stage
The Main Stage focuses on overarching topics, current developments, and relevant classifications – offering guidance for the entire soccer business.
- Generally relevant topics related to club business
- Inspiring ideas and practical insights
- Best cases relevant to various areas
Deep Dive Stage
The second stage – for those who want to dive deeper. Here, things get specific: clearly defined topics are discussed in focused sessions – practical, interactive, and solution-oriented.
The second stage – for those who want to dive deeper. Here, things get specific: clearly defined topics are discussed in focused sessions – practical, interactive, and solution-oriented.
- Deep dive sessions on specific issues
- Workshops and discussion formats instead of lectures
- Inspiration plus open exchange—with room for questions, opinions, and genuine discussion
- Hands-on learning that you can take straight back to your everyday work
Speakers
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Agenda
Selling sponsorship effectively: What does it really take?
Speaker:
Bernd von Geldern, Former Managing Director of 1. FC Union Berlin and FC St. Pauli
Experiences that leave a lasting impression: New revenue opportunities through brand-driven hospitality
Speaker:
David Strauss, Head of Marketing and Sales, SV Elversberg
API First: Why APIs Are Becoming a Key Competitive Advantage
Speaker:
Matthias Schulz, Head of Ticketing, Borussia Mönchengladbach
Niels Trenktrog, Senior Consultant & Partnermanagement, CTS Eventim Sports
Jerseys, lifestyle, collaborations: How clubs successfully position themselves in merchandising
Speaker:
Kerstin Zerbe, Managing Director, BVB Merchandising GmbH
Sascha Steinbrück, Head of Merchandising, Hamburger SV
Charlotte Stenzel, Head of Merchandising, Arminia Bielefeld
Jan Borgmann, Head of Merchandising & Licensing, BSC Young Boys
Digital home for royal blue: How FC Schalke 04 is turning its new club app into a fan hub
Speaker:
Joshua Harms, Productmanager Digital, FC Schalke 04
Hendrik Hohenberger, Managing Editor, Communications Department, FC Schalke 04
Mystery seats, app innovations, dynamic pricing: how RB Leipzig is rethinking ticketing
Speaker:
Tobias Fernau, Head of Ticketing & Customer Service, RB Leipzig
From fan data to new revenue models
Speaker:
Timm Jäger, CEO, Eintracht Tech | CEO, stackwork
Pauline Frese, Head of CRM, Eintracht Frankfurt
Beyond the Badge: Creative Brand Management in Modern Football
Speaker:
Dr. Michael Welling, Managing Director, VfL Osnabrück
Christoph Koeberlin, Type Designer & Founder, Sportsfonts
From the second row to the lead: How professional football develops female talent
Speaker:
Julia Martin, Head of Human Ressources, 1. FC Kaiserslautern
Marion Mertesacker, Vice President Personal, DFL-Group
Organizational Development: What Professional Soccer Is Missing—and Why It Needs to Rethink Its Approach
Speaker:
Peter Görlich, Managing Director, Hertha BSC
Identity, Values, Strategy: How Clubs and Associations Bring Their Brand to Life
Speaker:
Afram Kakur, Director of Brand & Experience, VfB Stuttgart
Florian Lange, Director of B2C & Marketing, TSG 1899 Hoffenheim
Maximilian Arthen, Senior Brand Manager, DFB
Nils Unterharnscheidt, Co-Founder, Societas
MSVereint: How MSV Duisburg United the City and Doubled Its Sponsorship Revenue
Speaker:
Christian Koke, Prokurist | Head of Marketing & Sponsoring, MSV Duisburg
Content, Platforms, Community: How FC Bayern Munich Is Rethinking Its Club Media
Speaker:
Nikolai Kube, Head of Club Media & Content, FC Bayern München
Highlights of past SPOBIS events
Secure your ticket now!
Tickets include
Access to all panels and round tables
Exclusive networking opportunities
Hands-on insights from industry leaders and experts
High-quality catering
*plus VAT
Special Location
BASE provides an extraordinary backdrop for the SPOBIS Summit: Lukas Podolski's multifunctional location combines industrial design with a very special charm – a place that exudes enthusiasm for sports! The perfect atmosphere for new ideas and excellent networking.
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Impressions
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